"Whoopsie"!

I'd offer that as BP's advertising apology, since they've only "spilled" or "leaked" oil into the Gulf with the unfortunate accident that killed eleven men on their leased rig.

Just a spill. A little leak. Nothing a giant sized roll of Bounty won't take care of. No big deal. Let's just let it go at that. 

A cute phrase ought to patch the severed gushing arterial hole as BP bleeds out what little integrity it had. "Whoopise!" "Oopsie Daisy!" "My bad!"

Here's an interesting statistic. The amount of oil currently gushing out of the severed end of the pipeline where the Deepwater Horizon rig used to be - some 200,000 gallons a day, estimated to perhaps as much as three times as much - is equal to the amount of oil the US consumes from all of our offshore rigs.

In other words, the potential hundreds of billions of dollars in environmental damage in comparison to how petroleum independent offshore drilling makes the US of A equates exactly to- hang on, let me get the calculator - divide by seven, carry the three, ah! here we go! exactly JACK-SHIT!

ON a more positive note, lest you think I do nothing but bitch, there are things you can do to help.

Human hair, believe it or not, does an unbelievable job of sucking up oil. (For proof, look at old guys stuck in the 80s that use hair gel).

There are a number of hair salons who donate their clippings for oil cleanup and remediation. Maybe your local salon does as well. You can always check.

Here's a site you can go to.